Anthony and Nicole Gonzales are brother and sister co-founders of Stigma. They entered the cannabis industry after discovering the significant benefits cannabis had in their overall wellness.
Anthony and Nicole have been consuming cannabis before the gym since they can remember. It wasn’t until they saw someone take a bong hit before their workout that it dawned on them that there has to be a group of people who enjoy consuming before workouts just like them!
Fast forward to now and Stigma clothing brand was created to provide a community for like-minded 
individuals who can feel supported in their journey of cannabis and fitness.
Stigma’s slogan is “activewear for the bold” which couldn’t be more true in a newly emerging industry of legalization in California.
While Stigma was a great concept they still had barriers to surpass – consuming cannabis before working out went against every misconception about stoners.
Often times cannabis users get a bad rap for being lazy, unmotivated, and overall inactive.
Stigma works to shift these negative stigmas associated with cannabis use through community engagement, positive education, and group events.
One of their main goals is to provide accurate information to the public about responsible consumption and how to incorporate cannabis into your own health and wellness routine in a safe manner.
Stigma activewear focuses on showcasing the modern lifestyle of a “stoner” that includes productive energy, positive lifestyle, and utilizing the plant to promote one’s overall health and wellness.
Stigma activewear for the bold
Neither Anthony nor Nicole had a background in fashion or experience in the cannabis industry, but they had a great idea for a new clothing line and figured they would take a leap of faith into the industry!
The feedback from customers has been great so far. Many people are enjoying the minimalist designs of Stigma’s activewear including shirts, tank tops, joggers, beanies, and more!
This brand showcases the active stoner lifestyle on their Instagram page depicting active users of all backgrounds wearing their clothing and using their products.
Stigma plans on furthering their reach in the industry by partnering with cannabis food enthusiasts as well as collaborating on meet ups in So-Cal and Nor-Cal and exploring the 420 Games in California in the future.
Consumption preferences for working out
With a strong emphasis on health and wellness it is important to consume cannabis in the most effective, cleanest way possible.
Both Anthony and Nicole enjoy vaping uplifting sativa strains before the gym. They find that the sativa provides them with a solid mind-body connection as well as keeps their energy levels stable throughout the workout.
Indica strains can also be helpful after a workout to provide relaxation and inflammation relief for the muscles. Utilizing a daily CBD regimen can also aide in keeping inflammation down from working out.
No matter the strain one chooses to consume or how they are consuming the product it is important to be mindful of why one is consuming. In this scenario how is one utilizing the plant medicine to enhance their workout routine and overall health and wellness?
Each user should always reflect on their individual reasons behind consuming cannabis as a workout enhancement.
As more state’s continue to legalize cannabis the community of “active stoners” will grow as will Stigma’s clothing brand!
I had the privilege of trying out their clothing line and I am loving the quality of all of the products – you won’t be disappointed by trying this brand out! They take special care in ensuring all the details of the products and packaging are top of the line.
If you are living the active, healthy lifestyle of a modern day stoner check out Stigma to learn more about the clothing brand, new releases, and future events!
